Cohere: A podcast about the future of human networks

Influencer Apocalypse? No, But There Is a Community Opportunity
Online Community Bill Johnston Online Community Bill Johnston

Influencer Apocalypse? No, But There Is a Community Opportunity

I see an opportunity to align influencer marketing programs with community development - or, said another way, I see an opportunity to identify and develop an evolved form of "influencer" from your community ecosystem. Specifically, I see an opportunity for many brands to see "influencer" development through the lens of community ecosystem development, and to align influencer investment with community-based champion and mvp programs.

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The Value of Community Ecosystems
Ecosystem, Online Community Bill Johnston Ecosystem, Online Community Bill Johnston

The Value of Community Ecosystems

In short: many organizations are missing the community opportunity because of a short sighted focus on transactional value in the context of specific use cases. Growth-minded companies are fully embracing community as a concept and integrating community ecosystem development practices into the fabric of their business with great success.

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AI Use Cases For Communities & Networks

AI Use Cases For Communities & Networks

For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and delivering timely and actionable insight and 2) Managing large networks of relationships at scale.  

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Developing Communities for Collaborative Innovation

Developing Communities for Collaborative Innovation

This is a short post to recap the online workshop I did about developing Collaborative Innovation Communities. Below you will find an overview of the session, the slide deck from the session, a link to the companion worksheet and the working list of brand-based CI communities and innovation platforms we've been tracking at Structure3C.

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Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward

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