Influencer Apocalypse? No, But There Is a Community Opportunity

I see an opportunity to align influencer marketing programs with community development - or, said another way, I see an opportunity to identify and develop an evolved form of "influencer" from your community ecosystem. Specifically, I see an opportunity for many brands to see "influencer" development through the lens of community ecosystem development, and to align influencer investment with community-based champion and mvp programs.